In March 2018 alone Bigo was downloaded over 4 million times and grossed $8m worldwide. Nor are they famous people (which is one of the reasons for the success of apps like Instagram or Musical.ly).Īnd yet, Bigo sits comfortably in the top-10 grossing lists in India and other countries (Singapore, Saudi Arabia, Indonesia). Logging into the app, you’ll find an endless stream of broadcasters. But much more addictive.īigo Live doesn’t have advertisements. Its content is as mundane as everyday life. This is Bigo Live, a top-10 grossing live streaming app from China, that’s huge in S.E. It has users from remote corners of Gujarat to techies stuck in traffic at Silk Board junction in Bengaluru. To put that in context: That’s bigger than Twitter in India and close to Snapchat worldwide. We’re talking about an app that’s just over two years old but claims to have more than 40 million downloads in India and 200 million downloads worldwide. In fact -there is a lot of dancing and singing. There’s drama, there are loners staring into the camera, and yes, there are women dancing. While there are sleazy elements, Bigo works because it nails social. I've heard it often compared to a dance bar. Use the gifts to get noticed in a broadcast. Spend time in the app to get the soft currency. Bigo sits comfortably in the top-10 grossing lists in India and other countries.
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